For providers · Your page
Your page on Gale
Gale, a company that makes software for independent practices, publishes public pages for US clinicians, built from the public NPI registry (NPPES). If you found yours, here is the short version.
- What it is. A directory entry built from public records, starting with your NPI record. The page names where its facts come from.
- What it has done. Google began showing these pages in late October 2026. Most pages are quiet. Of the pages Google showed at all in four weeks, the average was shown about 6 times and opened less than once. Many pages were not shown at all.
- What you can do. Correct it, or add whether you take new clients, after you sign in and confirm the listing is yours. Or have it removed, with no account.
Where the page came from
Your NPI record is public. Gale’s page starts from it: your name, credential, specialty and the practice details the registry lists. Some pages add facts from other public records. The page names where each fact comes from.
If a source has a fact wrong, the page has it wrong too, until someone corrects it. A wrong fact can also be reported to Gale, with no account.
A page on Gale does not mean that clinician uses or endorses Gale.
What happens when someone searches your name
Most searches that lead to these pages are for a clinician’s name. The page that opens can show how to reach you and whether you take new clients, where that is known.
From a typed name to your page
1 · A name is typed
your name, your city
2 · Google lists results
Your name, credential · Gale
Another site
Another site
3 · Your page opens
Your name, credential
Phone
New clients
Video visits
What the person reads before calling, or not.
Google decides where a page sits on its list. Gale does not, and promises no place on it. Gale has not measured whether editing a page changes its place. What you can correct is what the person reads once the page is open.
How much these pages are seen
In the 7 days to 9 November 2026, Gale clinician pages appeared 135,559 times in Google searches and were opened, meaning clicked from Google’s results, 19,796 times, across 25,409 different pages. That sounds like a lot. Spread across tens of thousands of pages, it is not much for any one of them.
Every page Google has shown since late October (43,153), as 100 marks
41 of 100 · Not shown last week (about 17,700 pages)
52 of 100 · Shown 1 to 9 times (about 22,400 pages)
7 of 100 · Shown 10 to 49 times (about 2,840 pages)
Less than 1 · Shown 50 times or more (159 pages; 8 of them 200 times or more)
Worked example 1 of 2 · Site-wide numbers, not your page
An average page Google showed, over a year
- 255,622 showings ÷ 42,870 pages
- about 6 in 4 weeks
- 27,994 openings ÷ 42,870 pages
- about 0.65 in 4 weeks
- 0.65 × 13 four-week stretches, if the average held
- about 8 a year
Built from site-wide numbers, not your page. Repeating the four-week average for a year gives about 8 openings. That is small.
What it cannot show. Your own page’s count, which may sit well above or below the average; who those people were; whether any of them called. No year has been observed: the yearly figure only repeats four weeks, and 19,796 of the 27,994 openings, about 7 in 10, came in the last 7 of the 28 days, so the next four weeks may look different, in either direction. Pages Google never showed are left out, so the average across every Gale page is lower.
What a correct page changes
For the person on the other end, a page is a phone number and a few answers. A wrong number may stop someone reaching you. A line that says whether you take new clients can answer a question before anyone phones to ask it.
One listing, before and after its clinician manages it
Before
Your name, credential
Phone
(555) 010-0142
New clients
Not stated
Video visits
Not stated
After
Your name, credential
Phone
(555) 010-0187
Public after the code and your agreement
New clients
Accepting new clients
Public after the code and your agreement
Video visits
Offers video visits
Public after the code and your agreement
A corrected number, once the code is entered and you agree on the consent screen, replaces the old one for everyone who opens the page after that. Nobody has counted how many of them call.
Worked example 2 of 2 · Site-wide numbers, not your page
A full caseload
- Openings in 4 weeks, average page Google showed (example 1)
- about 0.65
- 0.65 × 13 four-week stretches, if the average held
- about 8 a year
- Page says “Not accepting new clients”
- readable before calling
If the average held, up to about 8 times a year someone could read the answer on your page before deciding whether to call.
What it cannot show. Whether anyone reads that line; how many would have called; whether some still call to ask about a waiting list; whether your page sits near the average.
What you can change today
Nothing you type is public until three things have happened, in this order:
- You sign in and match the record. Through Manage your listing, with Google or an email, you give your NPI and match yourself to the page’s registry record.
- A code reaches the practice. Gale phones the number the registry lists for your practice and reads out a code. If that number is wrong, you can ask for the call to go to another line, and a person at Gale checks the request first.
- You read one screen and agree, or stop. It says what Gale’s business is, where its fee is set out, and each way your name would be used. If you do not agree, nothing changes and the page stays as the registry left it.
Then the editor opens. You can correct the registry’s facts and add whether you are accepting new clients, whether you offer video visits, the languages you work in, your hours, and your website.
The code shows the change came from the practice. It does not check each fact.
How to take the page down
Anyone can ask for their page to be removed. You need no account and no sign-in. Once the request is sent, search engines are told to leave the page out while a person at Gale checks it. A page Gale removes stays down when Gale next reads the registry.
The request form is the same one linked from your page. Sent from your page, it already knows which page you mean. Sent from here, name the page in the details. Leave an email if you want a reply. To check, open your page again.
What Gale is
Gale makes software for running an independent practice.
Gale is a business. Practices that use it pay Gale a flat fee for each completed visit; the amount is in the Fee Schedule.
The public pages are a separate part of it. They exist so a person searching for a clinician can find how to reach them.
Editing your page needs a sign-in. It does not need you to use the rest of Gale. See what Gale does
Numbers on this page are Google’s counts for all Gale clinician pages together: the 7 days and the 28 days to 9 November 2026. They describe the set of pages, not any one clinician, and they are not a forecast. Any yearly figure repeats the four-week average; no year has been observed.